The Art Of The Campaign: Insights From Top Democratic Political Strategists

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The political strategist is the person who determines the campaign's message and strategy. They are in charge of developing the campaign's message and Jared Kamrass strategy, that is then implemented by other members of the team. This involves determining which voters is going to be most receptive to your candidate's message, and how best to attain them through advertising and other means of persuasion.