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A properly coded site is an important part of a successful SEO strategy. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. In addition, you won't be indexed if you have Flash included without a description written out.
While getting noticed by search engines is exactly what you want to do, remember that your main goal should be to attract new readers, not search engines. Keep your content relevant to the interests of those visiting your site, and word of mouth may help you as well. Search engines are great, Website updates but don't expect them to do all the work for you!
One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.
Send an email to non-profits and educational sites in your niche, asking them to do a link exchange or link to some of your good Content updates. If you link yourself to a source that has a good reputation, you will climb in the search engine ranks. If your site contains information that is useful to readers, reputable websites will want to link to it. Add content that these type of organizations find worthy and useful.
Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Submit them to major search engines and shopping comparison sites. It will also be possible for consumers to receive the feed directly, through a reader.
Site maps can help you with your SEO journey. Spiders can more easily access all of your site through a site map. A huge site might require more than a single map. One map should have less than 100 links.
Don't use Flash on your website if you want it to be search engine friendly. Flash takes a while to load and is not readable for some spiders, so it isn't indexed. Succeeding with a search engine crawler means that your content should be easily found and used by them.
Use videos and a video sitemap to increase the SEO of your website. Videos can be great for personal introductions or product demonstrations and tutorials. Post them to your site with keyword-rich labels. Once your video sitemap is done, use Google Tools to submit its URL through your central account. Post the video that you have just created onto YouTube when you finish. This will help increase traffic to your website.
Use header tags to your advantage. Headers are large at times. However, CSS can be used to alter the size. Search engines like to use headers to rank sites. Use H2 and H1 tags so that you're able to highlight what a product's about. This lets a search engine crawl something it finds to be worthwhile.
SEO is a long process, so make sure that you are patient. You want to get rewarded and see positive results for your hard work. However, establishing yourself within your niche can take months of work. It is imperative that you stay with the process for a sufficient amount of time, and don't abandon it when it looks like nothing is changing with your site. Eventually, your hard work will net dividends and you will see a surge in search engine related traffic.
If you are not using SEO tactics responsibly, the strategy will backfire and search engines will penalize you. It has even come to the point where the most popular search engines, such as Google and Yahoo, banned companies from appearing in search results entirely! Be sure to ethically hone your SEO strategies.
Don't use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Web maintenance services crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.
It's best to have lots of short articles than a few long ones. Search engines weigh the two types of articles differently. They weigh longer articles less favorably. Also, viewers will likely read shorter articles.
For increased traffic from search engines, place your keywords strategically within the text and main body of your blog or website. Make frequent use of keywords toward the beginning of your content, but do not overdo it. A common practice is to use your keyword two times in the first paragraph. Use the keyword frequently throughout the following 200 words. However, make sure that the text flows naturally and doesn't sound contrived.
Request that a non-profit organization or an educational website link to the content on your site. Search engines like to see these credible relationships. Add high-quality articles to your website that will make other organizations want to feature you on their site. Create valuable content that reputable organizations will find worthwhile.
