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When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do so by giving your page an attractive and eye-catching design. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a "Promotions" tab and highlight items you have on sale, Book publishing coupons you've made available or even contests you're running. It's a great way to allow your followers to easily keep up with what's going on.

It is important that your published online content is linked to your Facebook account. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. This means that your focus should be on building your follower count until you have around 5,000 people following you. The interest in your products will automatically start to skyrocket once that threshold is reached.

Make sure your viewers are able to "share" the content of your Facebook page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook works best for a company when followers can interact with each other and share your information with their friends. A higher amount of prospective customers will generate more profits for your business.

Learn how to build a fan base. This means you probably don't need to put a lot of money into your marketing until you're able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.

Be sure that you're trying hard to put a personality behind your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Infuse personality into it, but remain professional while doing so.

Another option, besides a Facebook page, is to create a Facebook group. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Facebook offers numerous opportunities to connect and communicate with new and existing customers. Use social media's popularity to your business' advantage. Take advantage of the new mediums to find more customers for your business.

Don't assume Facebook is the best choice for marketing on social media. Facebook is very popular, but other sites may appeal to other demographics. Research and make sure your target audience is using the site as much as you think they are.

You need to be sure that you're nurturing relationships with people when you're interacting with them on Facebook. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. One way to help your relationship grow stronger is by providing people with simple and unique content. Keep subscribers interested by sharing promotions and information about discounts.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. You can garner a ton of attention when you post on other people's Facebook pages. But, be sure it is positive attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all costs.

Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.

Avoid posting updates that are irrelevant to your brand and customers. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. If you wish to share personal information, do so on your personal Facebook page.

Make sure that you focus on quality when updating your page. People don't want to be flooded with sales jargon or spam. Your updates should be educational, educational-gameplay/storybook-Illustration applications helpful or entertaining. Providing your audience with good updates can help with your success.

Make sure you answer posts and comments on your wall. If people take time to make contact, you should dedicate some of your time to respond. Responding in a timely manner will help improve your credibility.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for educational-gameplay/storybook-illustration applications their business might not be the best answer. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try making your ads on Facebook.