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Whether you've been around the sports betting game for a while, or are new as well as have been following the advice found on this site, chances are you have been to sites like Covers.com while doing research on upcoming games. Chances are you've also noticed the little "consensus" tidbit next to each game, telling you which team the general public thinks will win. You might see that a team has a 70% public opinion and feel like that may be a fairly good bet for you to make. While nothing is ever certain on this planet of sports betting, this feeling is generally incorrect.

Among the most critical concepts to remember when betting on sports is this: should the public won more than they lost, sports books would cease to exist. That is simplifying things a little, of course, but usually that is a true statement. Casinos and sport books are in business to make money--lots of cash. If they are losing money in a particular area, they are going to either change the guidelines or stop offering it entirely. Considering that the world of online sport books is alive and thriving, it really is then safe to assume that they're making money and that, over the long term, the general public loses their cash.

I have been telling people to subscribe to the theory of reverse popular opinion for years now. As will be the case with a whole lot of the advice I have offered here at SportBooksReview, I'm not suggesting that people blindly bet against the team with higher public support every night--just keep it in your mind when doing your research. You will discover some situations where observing the general public consensus and comparing it to line movement can be very eye-opening, and they are the situations where you can pounce.

As we discussed in our Line Movement article, there are numerous of factors which could cause sport books to move the line. One particular factor is one team getting decidedly additional money wagered on it than the other, creating a scenario where the books would lose a big amount of cash if one team wins. Books would want to have a good online football, just click the up coming site,, even total amount bet on both sides of a game, to ensure that regardless of what team wins, they will come out on top as a result of the juice (newbies: betting $110 to win $100, the $10 will be the juice). This is why it's really a wise decision to take a quick peek at the consensus percentages together with the line movement for the games you want to bet on--there can sometimes be some very useful hidden information to give you one benefit.

When doing your research, if you happen to view a game where the public can be very heavily betting on one team, say 70% or higher, yet the line did not move from it's original number, then you have to ask yourself why which is. In the event the public is betting most of their cash on a team, but the books don't move the number to attract betters for another team, then it's telling you something. Either the books are confident that the public will lose, or even the big-money sharp betters have already made their bets on the other team. In any event, this is an important red flag. Again, don't blindly bet your money on this strategy, but there will be situations where these numbers are too strong to ignore.

Generally speaking, I like fading the public--especially when there is a strong public consensus betting on the underdog in a game. When you surely already know, the common theme of my articles is research--we're speaking about your money here, so it's extremely crucial that you make every effort to discover a benefit before you make your bet. As will be the case with a lot of my advice, this is not meant to be a one size fits all strategy, but part of a bigger overall strategy of doing your homework and eventually finding solid money-making opportunities. If you follow the advice I have offered in the article and combine it with several of my other strategies, you will win money--the only question is: how much?

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