How Small Businesses Tin Gain From Netmail Merchandising... Information Number 43 From 810
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In your emails, give customers an incentive. They will be more apt to do business with you if you give them a good reason to. One common example of such an incentive is to offer free shipping if a customer's total order exceeds a certain amount.
You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and social helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won't be accused of sending out spam.
Learn the things you should avoid by checking out what people think is spam. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. Study these emails for examples of what not to do, and media tweak your own campaigns as needed. Taking measures to stand out from spammers will boost the credibility of your brand.
As the article above has demonstrated, when you do email marketing correctly, the recipient doesn't realize you are actually marketing. Providing a valuable service or relaying great information means that your clients will want to read your emails. This helps your business, because it increases revenue. Your customers are more likely to purchase products from someone who has provided them with valuable information for free. The tips you've read here might just lead you to great email marketing success!
Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and targeted that they can easily respond to.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
