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Movie rental downloads will be the wave of the future. It is not rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the film studio's perspective, the shift to downloadable content cannot come soon enough. The switch to downloadable movies will free them from all of the costs associated with the production, storage, distribution and packaging of physical media. Also they can still sell the movies for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for a number of years now. The problem for many people has been twofold; the lack of widespread broadband Internet access, as well as the requirement to work with a computer to view the films. Even if the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a bigger picture, there have been all sorts of other issues connected with computer use that made this a less than satisfactory solution for almost all movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to increase with the continued rollout of services for example Verizon's FIOS. As more households get broadband the requirement for renting movies via Internet download will increase even further.
The higher gains in contrast, will come from the introduction of alternative methods of downloading movie rentals. To this end, an array of services are already introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, however they are available to lots of individuals.
For people that do not have cable or for several reasons want another service, there are actually other options available. TiVO has partnered with Amazon.com to offer the capability to rent movies from the Amazon Unboxed service. That collaboration has a whole lot going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware that enables people to download movies from the Apple iTunes Store for viewing on their TV. It is a small, set top box like unit that connects to the web, and retrieves movies from the iTUNEs library. In most things from Apple Inc. it is well designed and has an easy to use interface. It does not stop at movies either. You may watch TV shows, music videos, and YouTube videos also. Additionally, it allows A/V content through your computer to be viewed on your TV. There is a 24hr window from the time for go here movie rentals, soon after the films vanish, as well as your rental fee. It's like video on demand, but with a significantly larger library.
HD video for the Apple TV is delivered in 720p (You can watch them in 720p or 1080i). With Apple TV 2, the bitrate is approximately 1/8th that of Blu-Ray, so the video obviously is not as good, but it is not bad either, and you do not have to get off your couch. An issue for some is that there is no form of video below component 480i. If you have an older TV that does not have component inputs, you're out of luck. Another issue will be the FF and rewind performance. The film must be rebuffered to do this so it will not work like your regular Blu-ray player or cable company's video on demand.
