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Movie rental downloads will be the wave of the future. It isn't rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the movie studio's perspective, the shift to downloadable content cannot come soon enough. The switch to downloadable movies will see free movie them from all of the costs associated with the production, storage, distribution and packaging of physical media. Also they can still sell the films for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for several years now. The problem for a lot of men and women has been twofold; the lack of widespread broadband Internet access, and the requirement to utilize a computer to view the films. Even when the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a larger picture, there were all kinds of other issues linked to computer use that made this a less than satisfactory solution for nearly all movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to improve with the continued rollout of services for example Verizon's FIOS. As more households get broadband the demand for renting movies via Internet download shall increase even further.
The higher gains on the other hand, will come from the introduction of alternative methods of downloading movie rentals. To this end, various products and services are already introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, but they are available to lots of people.
For folks that do not have cable or for various reasons want a different service, you'll find alternatives available. TiVO has partnered with Amazon.com to offer the capability to rent movies from the Amazon Unboxed service. That collaboration has a whole lot going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware that enables people to download movies from the Apple iTunes Store for viewing on their own TV. It is a small, set top box like unit that connects to the internet, and retrieves movies from the iTUNEs library. Like with many things from Apple Inc. it's well designed and has a simple to use interface. It doesn't stop at movies either. You may watch TV shows, music videos, and YouTube videos also. It also allows A/V content from your computer to be viewed on your TV. There is a 24hr window from the time for movie rentals, and after that the films vanish, as well as your rental fee. It's like video on demand, but with a significantly larger library.
HD video for the Apple TV is delivered in 720p (You may watch them in 720p or 1080i). With Apple TV 2, the bitrate is about 1/8th that of Blu-Ray, so the video obviously isn't as good, but it is not bad either, and you do not have to get off your couch. An issue for some is that there's no form of video below component 480i. If you have an older TV that does not have component inputs, you're out of luck. Another issue is the FF and rewind performance. The film has to be rebuffered to do this so it doesn't work like your regular Blu-ray player or cable company's video on demand.
