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So you have a brand new sports betting site and also you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?

Within the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the major search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this sort of advertising forced the internet gambling providers to come up with different ways of increasing their popularity.

There are a variety of strategies you may try as a way to attract potential members to your sports betting sites.

Optimize your web site for higher ranking in the organic searches. This really is a tough one seeing as the levels of competition are very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that's actually on each page.

Generate topical content well in advance of the sporting event that you would like to promote. Most of the time, search engines may take 3 to 12 weeks to locate new pages so unless you are really up regarding how to get the pages indexed quicker, give new pages plenty of time for you to be discovered by the major search engines.

Allow other sites to use your topical content in exchange for a text link back to your site. Doing this permits you to gain extremely valuable one of the ways text links that may help to improve your link popularity. Just make sure you pick the text for that link carefully and reference the site posting your article maintains credit to you as the writer.

Post articles from other sites. Make sure that the article you post on your internet site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this will likely substantially boost your chances of being found in a search engine for that articles topic.

Add a Forum to your website and create categories that promote the events that your particular site specializes in. For example, if your site is based out of Europe you could want to make a bunch of categories based upon Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing it will generate keyword rich, topical pages that eventually will be indexed through the search engines. The better active you're Forum, the higher the opportunity of creating countless pages that the internet search engines will love.

Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have the opportunity to place some text which could be used to promote your website. Moreover, some forums will allow you to place text links in the signature. Be respectful and don't stuff the signature with too many text links.

Add your internet site to as many directories when you can. Some directories can take a while for inclusion, the DMOZ as an example, so you should apply to them as quickly as you can after launching your new sports betting site.

Reciprocating links may be helpful as long while you carefully search out potential linking partners. Ensure that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent guideline is this - if you would bookmark the site others would probably bookmark it as well and therefore, the site would be a good site to trade links with.

Offer affiliate programs to other webmasters. If you offer affiliate programs make certain that you truly pay your affiliates in a timely manner. You would be surprised at how many sites actually don't treat their affiliates very well. Treat the affiliates like the limited partners that they're and that amount of respect will likely cause your banners and text links gaining better placement on the affiliate's web sites.

Purchase banner space on sports related sites. This will likely be an expensive proposition so you should take good care in selecting the sites you want to buy banner space on. Do not base your decision on Alexa ratings alone as these will be able to be skewed. Be also wary of sites stating Hits and Impressions as their verification on traffic. The most effective stat to base you purchase on is monthly unique visitors and do not take their word for it, use a completely independent third party tracker for unbiased results.

Much like everything else in life you can find no guarantees but if you adopt some or all of the previously mentioned marketing strategies, your internet site should see improvements over a short time frame.