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Movie rental downloads are the wave of the future. It's not rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the movie studio's perspective, the shift to downloadable content can't come soon enough. The switch to downloadable movies will free movie them from all the costs associated with the production, storage, distribution and packaging of physical media. Also they can still sell the films for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for a couple of years now. The problem for lots of individuals has been twofold; the lack of widespread broadband Internet access, and also the requirement to employ a computer to view the movies. Even when the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a bigger picture, there were all kinds of other issues affiliated with computer use that made this a less than satisfactory solution for virtually all movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to improve with the continued rollout of services such as Verizon's FIOS. As more households get broadband the interest in renting movies via Internet download shall increase even further.
The greater gains on the contrary, will come from the introduction of alternative methods of downloading movie rentals. To this end, various products and services are already introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, but they will be accessible to lots of individuals.
For folks that don't have cable or for several reasons want an alternative service, you will find alternatives available. TiVO has partnered with Amazon.com to offer the capability to rent movies from the Amazon Unboxed service. That collaboration has a lot going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware that allows people to download movies from the Apple iTunes Store for viewing on their TV. It's a small, set top box like unit that connects to the web, and retrieves movies from the iTUNEs library. Like with many things from Apple Inc. it really is well designed and has a very easy to use interface. It doesn't stop at movies either. You may watch TV shows, music videos, and YouTube videos also. Additionally, it allows A/V content through your computer to be viewed on your TV. There's a 24hr window from the time for movie rentals, immediately after the movies vanish, along with your rental fee. It's like video on demand, but with a lot larger library.
HD video for the Apple TV is delivered in 720p (You may watch them in 720p or 1080i). With Apple TV 2, the bitrate is approximately 1/8th that of Blu-Ray, so the video obviously isn't as good, but it is not bad either, and you do not have to get off your couch. A problem for some is the fact that there's absolutely no type of video below component 480i. Should you have a mature TV that does not have component inputs, you are out of luck. Another issue will be the FF and rewind performance. The movie has to be rebuffered to do this so it will not work like your regular Blu-ray player or cable company's video on demand.
