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Movie rental downloads will be the wave of the future. It's not rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the movie studio's perspective, the shift to downloadable content cannot come soon enough. The switch to downloadable movies will free them from all the costs affiliated with the production, storage, distribution and packaging of physical media. They may still sell the films for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for several years now. The problem for many people has been twofold; the lack of widespread broadband Internet access, and the requirement to make use of a computer to view the films. Even when the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a larger picture, there were all sorts of other issues related to computer use that made this a less than satisfactory solution for many movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to improve with the continued rollout of services for example Verizon's FIOS. As more households get broadband the demand for renting movies via Internet download will increase even further.
The greater gains conversely, will come from the introduction of alternative methods of downloading movie rentals. To this end, an array of products or services are already introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, but they will be accessible to many people.
For individuals that don't have cable or for a number of reasons want another service, you can find other options available. TiVO has partnered with Amazon.com to offer the ability to rent movies from the Amazon Unboxed service. That collaboration has a lot going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware which allows people to download movies from the Apple iTunes Store for viewing on their TV. It's a small, set top box like unit that connects to the net, and retrieves movies from the iTUNEs library. As with most things from Apple Inc. it is well designed and it has a very easy to use interface. It will not stop at movies either. You can watch TV shows, music videos, and YouTube videos as well. It also allows A/V content through your computer to be viewed on your TV. There is a 24hr window from the time for watching movie rentals, thereafter the films vanish, as well as your rental fee. It's like video on demand, but with a significantly larger library.
HD video for the Apple TV is delivered in 720p (You may watch them in 720p or 1080i). With Apple TV 2, the bitrate is about 1/8th that of Blu-Ray, so the video obviously is not as good, but it's not bad either, and you do not have to get off your couch. A problem for some is that there is no form of video below component 480i. If you have an older TV that doesn't have component inputs, you're out of luck. Another issue will be the FF and rewind performance. The film must be rebuffered to do this so it will not work like your regular Blu-ray player or cable company's video on demand.
