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Movie rental downloads are the wave of the future. It's not rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the movie studio's perspective, the shift to downloadable content can not come soon enough. The switch to downloadable movies will free them from all the costs linked to the production, storage, distribution and packaging of physical media. Also they can still sell the films for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for several years now. The problem for lots of individuals has been twofold; the lack of widespread broadband Internet access, and the requirement to use a computer to view the films. Even when the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a larger picture, there have been all kinds of other issues related to computer use that made this a less than satisfactory solution for nearly all of movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to increase with the continued rollout of services for example Verizon's FIOS. As more households get broadband the interest in renting movies via Internet download will increase even further.
The higher gains on the contrary, will come from the introduction of alternative methods of downloading movie rentals. To this end, numerous goods and services happen to be introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, nevertheless they will be accessible to lots of people.
For individuals that don't have cable or for several reasons want a different service, you will discover other options available. TiVO has partnered with Amazon.com to offer the ability to rent movies from the Amazon Unboxed service. That collaboration has a great deal going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware that allows people to download movies from the Apple iTunes Store for viewing on their own TV. It's really a small, set top box like unit that connects to the web, and retrieves movies from the iTUNEs library. In most things from Apple Inc. it is well designed and it has an easy to use interface. It does not stop at movies either. You may watch movies online TV shows, music videos, and YouTube videos as well. Additionally, it allows A/V content from your computer to be viewed on your TV. There's a 24hr window from the time for movie rentals, after which the movies vanish, in addition to your rental fee. It's like video on demand, but with a lot larger library.
HD video for the Apple TV is delivered in 720p (You may watch them in 720p or 1080i). With Apple TV 2, the bitrate is about 1/8th that of Blu-Ray, so the video obviously isn't as good, but it's not bad either, and you don't have to get off your couch. An issue for some is that there isn't any type of video below component 480i. Should you have a mature TV that doesn't have component inputs, you are out of luck. Another issue will be the FF and rewind performance. The movie has to be rebuffered to do this so it will not work like your regular Blu-ray player or cable company's video on demand.
