The 101 On SMS Advertising Websites

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SMS is one of the fastest growing and most innovative ways to reach a sizable audience. This is because SMS provides a targeted and secure means of delivering information to your existing customer database. A simple SMS can initiate conversation, encourage recipients to take action and ultimately lead to more transactions.

Bulk SMS can provide your business with new and powerful global opportunities. Recent SMS related statistics speak volumes, and here are just a number of: you can find over 5 billion active mobile subscribers globally; SMS has a read rate of 90% in 15 minutes[1]; and even although SMS generally makes up less than 5% of total marketing budgets, a quantitative analysis of leads recently reported a response rate of leads generated through SMS marketing exceeding 35%[2].

If you still need more convincing, here are 5 factors why SMS is the more beneficial way to talk to your customers:

Reach - With SMS you may virtually reach anyone. Australian operators are most likely to have more than 25 million mobile subscribers in 2011 as migration and business adoption continue to drive growth whilst just about everyone in the developed world owns and Highly recommended Online site regularly uses their mobile device as a primary source of communication. Customers may be reached almost anywhere, provided service coverage permits, locally and even globally. Furthermore, an SMS lands straight in the hands of the end-user unlike many alternative mediums which often get lost within the cluttered world of advertising.

Cost effective - The cost of communicating via SMS is far less than any alternative. SMS campaigns offer a great amount of flexibility in pricing, and may be tailored to any budget with a guaranteed success rate.

Customer Engagement - 2-Way SMS enables you to communicate one-on-one with your customers, driving engagement by allowing an end user to participate in a dialogue with a brand. This could help distance the campaign from a static advertisement and add an element of interaction and connectivity between the brand and also the customer. Efficient, simple and clear communication creates a loyal and active customer base. Mobile originated campaigns (using a Virtual Dedicated Number) allow for customer initiated conversations and provide your company with new leads.

Targeting - Existing customer databases allow marketers to target customers based on specific demographics or any other relevant customer information. This allows marketers to communicate using personalised and relevant material. SMS may be delivered in a timely and relevant manner, which increases the relevance of the marketing message, therefore generating a sizable response. This also results in a lower opt-out rate in comparison with other communication mediums.

Versatility - You can find numerous value adding applications for using mobile messaging, by way of example, reinitiating relationships with past customers, strengthening your loyalty program or communicating current marketing offers and promotions.