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So you've got a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
Within the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and which includes a ban on search engine PPC. Removing this kind of advertising forced the online gambling providers to put together other ways of increasing their popularity.
There are a number of strategies you can try in order to attract potential members to your sports betting sites.
Optimize your web site for higher ranking within the organic searches. This is a tough one seeing as the levels of competition are very steep. Don't use questionable tactics, anchor just be honest with your SEO and optimize the pages for the content that is actually on each page.
Generate topical content well in advance of the sporting event that you would want to promote. In most cases, internet search engines can take 3 to 12 weeks to locate new pages so unless you are really up regarding how to get the pages indexed quicker, give new pages a lot of time to be discovered through the major search engines.
Allow other sites to use your topical content in exchange for a text link back to your web page. Doing this enables you to gain extremely valuable one way text links that will help to increase your link popularity. Just make sure you choose the text for that link carefully and the site posting your article maintains credit to you as the author.
Post articles from other sites. Make sure that the article you post on your web site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this will likely substantially improve your prospects of being found in a search engine for that articles topic.
Add a Forum to your web page and create categories that promote the events that your site specializes in. For instance, if your web site is based out of Europe you could want to make a bunch of categories based upon Soccer for example Soccer Injuries, Soccer Trades & Rumors etc. Doing this can generate keyword rich, topical pages that eventually will be indexed through the major search engines. The better active you are Forum, the higher the chance of creating countless pages that the search engines will love.
Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. Within your signature you've got a chance to place some text that may be used to promote your website. Furthermore, some forums will permit you to place text links in the signature. Be respectful and do not stuff the signature with too many text links.
Add your website to as many directories while you can. Some directories will take quite a while for inclusion, the DMOZ by way of example, so you should apply to them as quickly while you can after launching your new sports betting site.
Reciprocating links may be helpful as long while you carefully search out potential linking partners. Make certain that the sites you are linking to are quality sites that you yourself would actually spend time on. An excellent general guideline is this - if you would bookmark the site others would probably bookmark it as well and as a consequence, the site would be an excellent site to trade links with.
Offer affiliate programs to other webmasters. If you offer affiliate programs make certain that you really pay your affiliates in a timely manner. You would be surprised at how many sites actually don't treat their affiliates well. Treat the affiliates like the limited partners that they're and that amount of respect will likely bring about your banners and text links gaining better placement on the affiliate's web sites.
Purchase banner space on sports related web pages. This could be an expensive proposition so you should take good care in selecting the sites you want to buy banner space on. Don't base your decision on Alexa ratings alone as these may very well be skewed. Additionally be wary of sites stating Hits and Impressions as their verification on traffic. The top stat to base you purchase on is monthly unique visitors and don't take their word for it, use an independent third party tracker for unbiased results.
The same as everything else in life you'll find no guarantees but if you adopt some or all the previously referred to marketing strategies, your site should see improvements over a short time period.
