Football Clubs To Lose £110m If Betting Firms Banned From Shirts
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Managing director Lee Charnley and his commercial team were dispatched to the Far East at the end of last season and returned with a new sponsor in the shape of Chinese firm Fun88, sparking suggestions of further investment from that region. Everybody is expecting that. Reformers want more but a lot of politicians are worried about the lower leagues. A source close to the review said: 'We are pretty sure there is going to be an end to front-of-shirt advertising.
A recent study also found that all but one of the Premier League clubs partner with betting firms in some way, as do 15 Championship sides. Such deals could be allowed to continue with MPs keen to protect the finances of less affluent clubs. Those deals are estimated to be worth a combined £100million a year. This season, nine of the 20 Premier League clubs have gambling companies as their front-of-shirt sponsor, as well as another six teams in the Championship.
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The advert would fall foul of the new rules from the Betting and Gaming Council, which come into force from March 1, but it would not be restricted because the firm involved is not under the BGC's jurisdiction, a spokesman for the representative body told Sportsmail. Since the 2005 Gambling Act, brought in by Tony Blair's Labour government, more relaxed controls on betting, including allowing gambling companies to advertise on TV and radio, increased access online and a dramatic rise in the exposure of English football to international TV audiences has seen betting and the national game grow together.
Some of those clubs that don't have logos on their kit still partner with betting companies.
