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Movie rental downloads are the wave of the future. It isn't rocket science. People want convenience and hate to waste time and gas driving to their local video store. From the movie studio's perspective, the shift to downloadable content can't come soon enough. The switch to downloadable movies will free them from all the costs connected with the production, storage, distribution and packaging of physical media. They can still sell the films for a healthy amount, but show increased profits.
The capability to rent downloadable movies has been with us for several years now. The problem for lots of individuals has been twofold; the lack of widespread broadband Internet access, and the requirement to utilize a computer to view the movies. Even if the computer was successfully hooked to a TV (sometimes no mean feat in itself) for a larger picture, there have been all sorts of other issues linked to computer use that made this a less than satisfactory solution for virtually all movie renters.
The passage of time has largely solved the broadband issue. An April, 2008 report from research firm Scarborough Research revealed broadband penetration is up over 300% since 2002. Nationally, 49% of households have broadband Internet access, and that number continues to increase with the continued rollout of services such as Verizon's FIOS. As more households get broadband the demand for renting movies via Internet download shall increase even further.
The higher gains on the flip side, will come from the introduction of alternative methods of downloading movie rentals. To this end, a plethora of services are already introduced or are planned for market introduction. Most cable companies offer some sort of video on demand rental service. The quality and selection of these offerings vary, however they will be accessible to lots of people.
For individuals that do not have cable or for various reasons want an alternative service, there are actually other options available. TiVO has partnered with Amazon.com to offer the capability to rent movies from the Amazon Unboxed service. That collaboration has a great deal going for it. TiVO has a universally praised user interface, offers HD capability from off air or cable services, and integrates the Amazon Unboxed service seamlessly into their interface to make things extremely easy for consumers.
AppleTV is a piece of hardware which allows people to download movies from the Apple iTunes Store for viewing on their own TV. It's a small, set top box like unit that connects to the net, and retrieves movies from the iTUNEs library. In most things from Apple Inc. it really is well designed and has a very easy to use interface. It will not stop at movies either. You can watch TV shows, music videos, and YouTube videos as well. Additionally, it allows A/V content click through the next website your computer to be viewed on your TV. There is a 24hr window from the time for movie rentals, after which the films vanish, as well as your rental fee. It's like video on demand, but with a significantly larger library.
HD video for the Apple TV is delivered in 720p (You may watch them in 720p or 1080i). With Apple TV 2, the bitrate is about 1/8th that of Blu-Ray, so the video obviously isn't as good, but it is not bad either, and also you don't have to get off your couch. A problem for some is that there's no form of video below component 480i. If you have a mature TV that doesn't have component inputs, you're out of luck. Another issue will be the FF and rewind performance. The film must be rebuffered to do this so it will not work like your regular Blu-ray player or cable company's video on demand.
