Stairs In Business Facebook Marketing... Info Number 43 Of 344
De Wikifliping
Pay attention to what is going on with your page. If someone "likes" your page, send them a thank you message. If people comment on things on your page, respond. Little messages from you will make a big impact on the way things work out for you. It can be time consuming, but well worth it.
If you are using Facebook for business, do it professionaly. Social media has to be taken in a serious manner to make profits. When you use a professional tone on Facebook, people will trust you and pumlf your company.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Try making your ads on Facebook.
Make sure that the attitude you are giving your fans reflect the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like you brand to portray, and make sure everything you post resonates this.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This does not mean posting 5 times a day, but it does mean regular updates. Ensure your updates contain excellent information your customers will love.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention.
Always ask your followers to share your updates with their friends. You can encourage this sharing by offering discounts, pumlf coupons, or sweepstakes entries to everyone who shares an update. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Try your best to respond to each and pumlf every comment that you get. This include comments in your inbox as well ones posted on your page. Although this will require hard work and dedication, you will be rewarded with loyal customers.
It is important that your published online content is linked to your Facebook account. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be "hard sell" promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand's name is getting out there too. That's a win-win scenario.
Learn how to build a fan base. This means you probably don't need to put a lot of money into your marketing until you're able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.
Do not talk about things that you cannot connect with your brand. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Stick to your personal profile for these sorts of discussions.
You need a good fan base when you are using Facebook as a marketing strategy. You should have 5,000 fans or more before you really start investing in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Get a contest going to stir up enthusiasm for your product. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. Give a prize for the most creative entry when the contest ends.
Look for other brand's best practices and learn from them. Facebook is not a new medium anymore. There are tons of companies dealing with Facebook marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.
Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.
