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If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
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Use the correct spam filter for comments. If you require registration to comment, a CAPTCHA on the registration page is usually sufficient to keep spammers away. If you allow anonymous comments, an "advanced CAPTCHA," that is, one that asks the user for "the number of hours in a day" or something similar is usually enough. Avoid services like Akismet, as these produce lots of false positives.
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Make it easy for readers to share your blog posts using their favorite social media outlets. These days, this can be done through standardized buttons that lets readers automatically syndicate all or part of your post's content to their favorite social media services and comment on them in real time.
An important part of any blog is to feature the latest posts at the top of your homepage. With so many blogs abandoned or out-of-date, it's important to let readers know that yours is current. This way, your readers will have fresh, new posts to read and you will get the best exposure for your newest content.
Give your readers the ability to comment on your posts and then take the time to reply to each. Readers get the chance to interact with you if you enable comments. This gives you the ability to cultivate relationships with them. If you reply back to readers' comments, then they are more likely to visit your blog again so that they can see what you said.
