The Importance Of Fluid Selling To Beget Revenue... Advice No. 27 From 928
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QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Mobile marketing has so many possibilities! What can you use? What can you do? How can you apply it to your own business needs? It is rare where to buy find a company that will market just like yours, so why not take advantage of that and create a marketing plan that works for you? This article can help you.
Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it's actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.
Have a goal. Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful.
Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run.
You need to build a great database first. Do not just add random cell phone numbers when you are constructing a mobile marketing database. It is important to ask them for permission before you start. Get their permission by emailing the permission form, or having a page on your website where to buy the user can opt-in.
You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market's point of view.
Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
To encourage more people to sign up for something you're offering, give away something free. For example, if you're trying to get people to sign up for a ringtone service, offer them one ringtone at no charge if they text RINGTONE to your number. People love getting something for free, and having them text to get it makes it feel less like a transaction.
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.
You should never send messages to your customers without a good reason. Every message you send should contain information that matters to your readers. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. You are not your client's friend, so be precise and to the point with any message that you send to them.
Use your message recipient's real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Always supply a call to action. Your customers need where to buy know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you're doing, possibly making them a customer too. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it's worthy of attention, can be detrimental to your mobile marketing efforts. Things don't have to be outlandish to draw attention. They just have to be worthy of someone's time.
When you email your customers, you want to specifically ask them for their cell phone number. Tell them that if they give this information you will be able to text them discounts, news about a product and any other important announcement that your company has going on. If they consent to this, they will give you their number.
Engaging with your customers is incredibly important in mobile marketing, so it's a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you're keeping the lines of communication open with your customers.
